Will Thomas
I build principled design teams, shape strategy, and create honest, user-centred digital products.
Product design leader with over 15 years’ experience in startups and scaleups. I'm drawn to meaningful missions, high-trust teams, and thoughtful design, grounded in care and conviction.
Selected works
Side projects
I co-authored a science fiction novella with Chat-GPT. I then used Eleven Labs to turn it into an audiobook, and used Sora to create the book cover.
I co-hosted an interview podcast about design for 16 episodes, ending with a final live episode. Guests included Daniel Burka, Vuokko Aro and Matt Robinson.
I built their website, donation request automation, as well as designing their logo and branding. I even visited several hospitals to donate consoles.
Kind words
Head of People / Birdie
Mel Murphy
Will is an incredibly skilled leader and an asset to Birdie. The results of his team are testament to how this style of leadership creates psychological safety and, therefore, an ability to be creative and brave.
Director of product / Nested
Matthew Dempsey
Under Will’s direction the customer account went from a small speculative idea to our key proposition, the main reason our customers sign up and the main reason our partner agents have joined.
Senior Designer / Birdie
Hennie Peel
Will has a particular skill in guiding me to come up with my own answers, he has really helped me learn to trust myself and my own instincts. He listens without bias and always finds the good in every person and situation.
Senior Engineer / MyBuilder
Thiago Marini
Will belongs to that rare breed of Frontend Engineer / Designer who actually excels in both disciplines. The feel and look of the MyBuilder brand is a testament to Will's meticulousness, creativity, and skills.