Will Thomas
I build principled design teams, shape strategy, and create honest, user-centred digital products.
Product design leader with over 15 years’ experience in startups and scaleups. I'm drawn to meaningful missions, high-trust teams, and thoughtful design, grounded in care and conviction.
Proud to have worked on...
Reimagining a complex offering into a modular experience, balancing transparency, control, and protection while designing for a new cultural and emotional context.
Rebuilding a fragmented design team into a principled, empowered practice that led with care, fostered cross-functional trust, and redefined the role of design at Birdie.